Latest News:

May 08 2020: My new article on charity advertising is out in International Journal of Nonprofit and Voluntary Sector Marketing. Please check it out at

March 26 2020: I presented my paper on eWOM at the AAA virtual conference. Great to meet so many friends virtually!

I'm an Assistant Professor of Advertising in the Department of Media and Communication at City University of Hong Kong. My research and teaching interests lie in digital advertising, consumer behaivor, and strategic communication.


I hold a doctoral degree in Media and Information Studies from the Department of Advertising and Public Relations at Michigan State University. I also received an M.Phil. in Communication from the Chinese University of Hong Kong and a B.A in Journalism from Fudan University. 

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