ACADEMIC PUBLICATIONS

Journal Articles:

Xu, J., & Huang, G. (2020). The relative effectiveness of gain-framed and loss-framed messages in charity advertising: Meta-analytic evidence and implications. International Journal of Nonprofit and Voluntary Sector Marketing. Advance Online Publication. http://dx.doi.org/10.1002/nvsm.1675 [SCOPUS, CiteScore = 0.89]

 

Huang, G., & Ren, Y. (2020). Linking technological functions of fitness mobile apps with continuance usage among Chinese users: Moderating role of exercise self-efficacy. Computers in Human Behavior, 103, 151-160. https://doi.org/10.1016/j.chb.2019.09.013 [SSCI, Impact Factor = 4.306, Psychology, Multidisciplinary Q1]

 

Huang, G. (2020). Platform variation and content variation on social media: A dual-route model of cognitive and experiential effects. Journal of Promotion Management, 26(3), 396-433. https://doi.org/10.1080/10496491.2019.1699633 [SCOPUS, CiteScore = 1.04]

 

Huang, G., Li, K., & Li, H. (2019). Show, not tell: The contingency role of infographics versus text in the differential effects of message strategies on optimistic bias. Science Communication, 41(6), 732-760. https://doi.org/10.1177%2F1075547019888659 [SSCI, Impact Factor = 2.302, Communication Q1]

 

Huang, G. (2019). Variation matters: How to curb ad intrusiveness for native advertising on Facebook, Twitter, and Instagram. Internet Research, 29(6), 1469-1484. https://doi.org/10.1108/INTR-12-2017-0524 [SSCI, Impact Factor = 4.109, Business Q1]

 

Huang, G., & Zhou, E. (2019). Time to work out! Examining the behavior change techniques and relevant theoretical mechanisms that predict the popularity of fitness mobile apps with Chinese-language user interfaces. Health Communication, 34(12), 1502-1512. https://doi.org/10.1080/10410236.2018.1500434 [SSCI, Impact Factor = 1.846, Communication Q2]

 

Xu, J. & Huang, G. (2016). Mapping public relations scholarship in Asia: A longitudinal analysis of published research, 1995 to 2014. Asian Journal of Communication, 26(6), 548-565. https://doi.org/10.1080/01292986.2016.1218900 [SSCI, Impact Factor = 1.097, Communication Q3]

 

Zheng, P., Liang, X., Huang, G., & Liu, X. (2016). Mapping the field of communication technology research in Asia: Content analysis and text mining of SSCI journal articles 1995-2014. Asian Journal of Communication, 26(6), 511-531. https://doi.org/10.1080/01292986.2016.1231210 [SSCI, Impact Factor = 1.097, Communication Q3]

 

Huang, G. (2016). Moderating role of brand familiarity in cross-media effects: An information processing perspective. Journal of Promotion Management, 22(5), 665-683. https://doi.org/10.1080/10496491.2016.1154922 [SCOPUS, CiteScore = 1.04]

 

Huang, G., & Li, K. (2016). The effect of anonymity on conformity in online contexts: A meta-analysis. International Journal of Communication, 10, 398-415. https://ijoc.org/index.php/ijoc/article/view/4037 [SSCI, Impact Factor = 1.069, Communication Q3]

 

Li, K., Huang, G.#, & Bente, G. (2016). The impacts of banner position and animation speed on banner effectiveness: Evidence from eye movements. Computers in Human Behavior, 54, 522-530. https://doi.org/10.1016/j.chb.2015.08.056 [SSCI, Impact Factor = 4.306, Psychology, Multidisciplinary Q1]

# corresponding author

 

Wei, R., & Huang, G. (2015). The status of media convergence in Europe and the United States: A critique of models美英媒體融合現狀與評析. Journal of Central China Normal University華中師範大學學報(人文社會科學版), 54(6), 116-123. (in Chinese) [CSSCI]

 

Huang, G. (2013). Mediating tourist landscape: A case study of media-induced tourism in China. International Journal of Communication, 7, 2678-2696. https://ijoc.org/index.php/ijoc/article/view/1905 [SSCI, Impact Factor = 1.069, Communication Q3]

 

DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A., & LaRose, R. (2013). The use of public computing facilities by library patrons: Demography, motivations and barriers. Government Information Quarterly, 30(1), 110-118. https://doi.org/10.1016/j.giq.2012.07.009 [SSCI, Impact Factor = 4.311, Information Science & Library Science Q1]

Book Chapters & Encyclopedia Entries:

Xu, J. & Huang, G. (2017). Mapping public relations scholarship in Asia: A longitudinal analysis of published research, 1995–2014. In R. Wei (Ed.), The State of Asian Communication Research and Directions for the 21st Century (pp. 75-92). Routledge. [Reprint]

 

Zheng, P., Liang, X., Huang, G., & Liu, X. (2017). Mapping the field of communication technology research in Asia: Content analysis and text mining of SSCI journal articles 1995-2014. In R. Wei (Ed.), The State of Asian Communication Research and Directions for the 21st Century (pp. 25-45). Routledge. [Reprint]

 

Huang, G., & Li, H. (2016). Understanding media synergy. In P. De Pelsmacker (Ed.), Advertising in New Formats and Media: Current Research and Implications for Marketers (pp. 97-114). Emerald Group Publishing.

 

Li, H., & Huang, G. (2015). Monitoring online consumers and marketing. In R. Mansell & P. H. Ang (Eds.), The International Encyclopedia of Digital Communication and Society. Wiley Blackwell-ICA Encyclopedias of Communication. Malden and Oxford: Wiley.

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